Genre is the type, identification and classifications of a film. There are different types of genres such as comedy,horror,romance, action and many more. Genre tidies up and reassures the audience and producer. This helps the audience to know what to expect from the movie. It creates a sense of familiarity for them. This helps the audience to know what to expect from the movie a lot easier for the producer as he/she will be able to know what to include. Genre boundary is were your genre ends.
Genre conventions include the lighting music and props and how they link to the specific type of genre. In the shining we were presented with conventions of ghosts, knives, screaming and blood, which are the typical conventions in a horror film.
All the effects help to draw in the audience. The music can be the biggest tension builder, as it helps to keep the attention of the audience full lock on the screen. As it raises and goes louder so does the suspension. This was done a lot in the Shining even in moments were it was not neccesary but it did manipulate the audience.